For decades, private capital was a black box, reserved for a select few. Investments happened behind closed doors, data was scarce and investors had little insight. Today, private capital has grown into a $15.5 trillion global ecosystem. From pension funds and school endowments to retirement portfolios, everyday investors are increasingly exposed to private equity, venture capital, and private credit—whether they realize it or not.

As capital flows into these markets, the need for transparency has never been greater. That’s where PitchBook comes in. Since 2007, the company has built a global platform that delivers comprehensive data, research, and software on private equity, venture capital, and private credit. PitchBook has become the pulse of private capital markets, giving investors the intelligence and insights they need to make smarter decisions.

Bringing Transparency to Private Capital MarketsPrivate markets have entered a defining era:

• Outperformance: Private equity has outperformed public benchmarks by more than 50 percentage points since 2014.
  
  
• Value creation: Unicorns have grown from just over 100 in 2015 to nearly 800 today, valued above $3 trillion collectively.
  
  
• Private credit surge: Private credit has surpassed $1.8 trillion in assets under management.
  
  
• Venture slowdown: After a decade of explosive growth, global venture capital investment contracted by more than 30% last year, sparking renewed focus on due diligence and disciplined capital deployment
  The reality is that investors need clearer benchmarks, sharper tools, and trusted data to operate confidently as access broadens and complexity intensifies.

Meeting the Moment with Innovation

From AI-powered workflow tools and portfolio monitoring to proprietary benchmarks that track both private and public companies, PitchBook is building the infrastructure that enables investors to evaluate opportunities with greater speed and accuracy.

“Investor access is expanding rapidly, but so is the demand for clarity,” says Nizar Tarhuni, EVP of Research and Market Intelligence. “Our role is to help investors see the full picture, understand the drivers of performance, and make smarter decisions in real time.”

PitchBook’s datasets spanning fundraising, valuations, secondaries, and exits form the backbone of this innovation. The company is empowering institutions to measure performance more effectively and anticipate where markets are headed.