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FOX NEWS MEDIA CONTENT STUDIO
Breaking Into The Power Of FOX
Leveraging production resources to create a variety of commercial formats, from documentary-style to entertainment-based spots, services include:
- Developing brand messaging
- Scriptwriting
- Filming logistics: locations, casting, licensing, supplemental imagery
- Post-production
- Managing the delivery and distribution of spots
Our Work
Good Ranchers Campaign
American Meat Delivered
Challenge: Good Ranchers expanded from a local meat truck to a nationally distributed brand looking to further distinguish its mission from competitors by showcasing its values in a national campaign.
Solution: FNM content studio collaborated with the good ranchers team to develop, write, and produce three commercials, traveling to Wyoming to film at one of their partner ranches.
Family Business Values
"More Taste Less Waste" by Good Ranchers promotes sustainable meat consumption by reducing waste and enhancing flavor. Sourcing from American farms, it ensures ethical standards and offers portion-controlled cuts, supporting farmers and delivering quality, traceable meat.
More Taste Less Waste
"American Farming at its Best" by Good Ranchers means sourcing high-quality meat from U.S. farms, supporting local agriculture, ensuring transparency, and promoting sustainability. It reflects a commitment to American farmers, food safety, and reducing import reliance.
American Farming Best 30
Challenge: The Seeher organization aimed at promoting gender equality and accurate representation of women and girls in media and advertising.
Solution: Through the "She’s A Hero" franchise, we partnered with L’Oreal and Bank of America to create 30-second custom content for on-air Fast Break and FOX Digital. This content also was broadcast across FOX Sports and FOX News, encouraging viewers to engage with the extended version on social media.
"She’s A Hero" five-year Custom Content Franchise
SeeHer
SeeHer in Healthcare: She's a Hero is an initiative recognizing women's vital contributions in healthcare. It highlights their roles from frontline workers to leaders, advocating for accurate representation and recognition. Fox focused on individual stories, the importance of gender equality, and women's impact, especially during crises like the COVID-19 pandemic.
SeeHer: She's a Chef, FOX Fast Break highlighted the achievements and contributions of women in the culinary industry. This segment would focus on showcasing female chefs, their unique stories, and the challenges they face in a traditionally male-dominated field. It aims to promote gender equality and inspire future generations by celebrating the successes and creativity of women chefs.
SeeHer in STEM on Fox's Fast Break highlighted women's achievements in Science, Technology, Engineering, and Mathematics. It showcases their stories, promotes gender equality, and inspires future generations by celebrating women breaking barriers in these fields.
