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FOX NEWS MEDIA CONTENT STUDIO
Multifaceted campaigns unlocking the full potential of the FOX Studios
Moving Past brand awareness, become synonymous with the FOX portfolio through:
- Brand Story Development
- Theatrical and Documentary style content
- Digital and social series
- The ability to cut down content to commercial length spots.
Our Work
Tunnel to Towers
Tunnel to Towers, established after 9/11, supports veterans and first responders by improving the lives of those injured or killed in service. Partnering with Tunnel to Towers, FOX has traveled nationwide to promote their mission with celebrity endorsers like Dave Portnoy, Mark Wahlberg, and Dennis Quaid appearing on FOX programming, digital, and social campaigns
Celebrity Content
Dave Portnoy, the founder of Barstool Sports, has supported the Tunnel to Towers Foundation through fundraising efforts and public endorsements. He has used his platform to raise awareness about the foundation's mission and encourage donations. Portnoy's involvement typically includes promoting campaigns and participating in events that benefit the organization, leveraging his influence to help generate significant contributions to support the foundation's initiatives for veterans, first responders, and their families. His efforts have helped bring attention and resources to Tunnel to Towers, furthering their impact.
Dave Portnoy
Quaid has participated in various events and initiatives to raise awareness and funds for the foundation. For example, he has performed at benefit concerts and appeared in public service announcements to promote the organization's mission. His involvement helps bring attention to the foundation's work and encourages others to contribute to their cause.
Dennis Quaid
BigLife
Branded Content Docu Storytelling
Theatrical Commercial: By replicating an Afghan village on a Los Angeles studio set, FNM Content produced a 30-second commercial that captures the hardships of those fleeing Afghanistan, highlighting the essential work being carried out by Big Life on the ground in a documentary style.
Storytelling: On set, a host sat down with the two founders of Big Life, where they gave the audience a deeper dive into their story, mission, and work on the ground.
What is Biglife
The Front Runners
A Fox News and Sony Branded Content Campaign
Sony Pictures and Fox collaborated on a branded content campaign aimed at engaging the Fox News audience and boosting ticket sales for the movie "The Front Runner," starring Hugh Jackman as Gary Hart. Sony utilized Fox News archive footage, along with interviews with the writers and stars, to provide a deeper insight into the circumstances that led to Gary Hart's eventual withdrawal from the election race.
ALL THE MAKINGS OF A PRESIDENT
Old Dominion Freight Line
FOX partnered with Old Dominion Freight Line to create a comprehensive 360-degree view of the company. We explored Old Dominion's investments, values, and the promises they make to their customers. This initiative coincides with 30-second segments airing across FOX Business and FOX News.
Old Dominion Freight Line
Dave Portnoy, the founder of Barstool Sports, has supported the Tunnel to Towers Foundation through fundraising efforts and public endorsements. He has used his platform to raise awareness about the foundation's mission and encourage donations. Portnoy's involvement typically includes promoting campaigns and participating in events that benefit the organization, leveraging his influence to help generate significant contributions to support the foundation's initiatives for veterans, first responders, and their families. His efforts have helped bring attention and resources to Tunnel to Towers, furthering their impact.
Dave Portnoy
Quaid has participated in various events and initiatives to raise awareness and funds for the foundation. For example, he has performed at benefit concerts and appeared in public service announcements to promote the organization's mission. His involvement helps bring attention to the foundation's work and encourages others to contribute to their cause.
Dennis Quaid
Walker Texas Ranger
Fox News Media partnered with the CW to build excitement for the "Walker" series premiere by creating "The Real Texas Rangers," an original series exploring the history and current role of the Texas Rangers. FNM Content Studio visited Waco, Texas, to explore the Texas Rangers Hall of Fame Museum and engage with former Rangers, offering an authentic look at life on the Texas range. The series included custom content stories, a dedicated website, companion articles, and promotional spots on OTT platforms like Fox News Go. This strategy resulted in over 4.7 million impressions and a 96% completion rate on OTT, reaching nearly 700,000 views. This initiative highlighted Fox News Media's storytelling excellence and its ability to engage audiences effectively.
Modern Texas Rangers focus on major crimes with advanced training and technology, unlike the 1800s Rangers who handled frontier defense with minimal resources. They now operate within a structured legal framework.
The Modern Ranger
